An Agency Guide to Meet the Growing Demand for Extensive Media Coverage by SMBs
The guide is designed to help founders of digital agencies navigate the complex landscape of editorial advertising in the media and capitalize on the growing demand for broad media coverage from small and medium-sized businesses, as well as individuals, without losing their operational efficiency.
Key Takeaways for Agencies
Who will benefit from this guide?
PR and Digital Agencies Working with SMBs
Small and medium-sized agencies that want to move away from manual work and dependence on individual employees.
What they get:
A ready-made technological base for scaling (automation of placements, quick entry into new regions)
New service formats (GEO, SERM, constant presence in the information field)
The ability to earn money on “micro-budgets” without losses.
Teams Seeking International Expansion
Teams from digital agencies that do not have their own network of contacts in foreign media.
What they get:
Access to publications around the world (from Bavaria to Brazil) without having to search for contractors
Support for regional localization
The ability to quickly test new markets.
Niche Experts and Consultants
SERM specialists, SEO agencies, personal branding specialists who want to expand the range of services for their clients.
What they get:
Integration of publications into current services (SEO, ORM, PR, product launch)
Ready-made packages for specific tasks (local SEO, quotes in industry blogs, GEO visibility).
Agencies Looking for a Competitive Advantage
Those who want to stand out from competitors who are still working “the old-fashioned way.”
What they get:
A ready-made portfolio of 100,000+ guaranteed placements
The effect of positioning themselves as the “agency of the future”
Strong FOMO among potential clients.

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