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Local SEO Tutorial
This tutorial is a step-by-step playbook for business owners, marketers, and local service providers who want to attract more local customers through Google Search and Maps. Whether you’re in pest control, self-storage, home services, or retail — this guide walks you through how to show up when people in your area search for what you offer.
Key Takeaways
Google Business Profile is non-negotiable
It’s the foundation of your local visibility — without it, you won’t appear in the map pack.
Google Business Profile is non-negotiable
It’s the foundation of your local visibility — without it, you won’t appear in the map pack.
Google Business Profile is non-negotiable
It’s the foundation of your local visibility — without it, you won’t appear in the map pack.
Customer reviews influence both ranking and trust
Encouraging and managing reviews is critical for local growth and reputation.
Customer reviews influence both ranking and trust
Encouraging and managing reviews is critical for local growth and reputation.
Customer reviews influence both ranking and trust
Encouraging and managing reviews is critical for local growth and reputation.
Local citations matter for discoverability
Listing your business in reputable directories increases trust and visibility — if your NAP info is consistent.
Local citations matter for discoverability
Listing your business in reputable directories increases trust and visibility — if your NAP info is consistent.
Local citations matter for discoverability
Listing your business in reputable directories increases trust and visibility — if your NAP info is consistent.
Keyword research must include location intent
Understand what services people search for in your area — not just nationally — and create content accordingly.
Keyword research must include location intent
Understand what services people search for in your area — not just nationally — and create content accordingly.
Keyword research must include location intent
Understand what services people search for in your area — not just nationally — and create content accordingly.
Backlinks remain a strong ranking factor
Especially for the “blue link” organic results below the map. Local and industry-specific links work best.
Backlinks remain a strong ranking factor
Especially for the “blue link” organic results below the map. Local and industry-specific links work best.
Backlinks remain a strong ranking factor
Especially for the “blue link” organic results below the map. Local and industry-specific links work best.
On-page SEO must reflect local relevance
Including location keywords, clear URLs, contact info, and internal linking makes a real difference.
On-page SEO must reflect local relevance
Including location keywords, clear URLs, contact info, and internal linking makes a real difference.
On-page SEO must reflect local relevance
Including location keywords, clear URLs, contact info, and internal linking makes a real difference.
The right tools make it easier
Tools like Google Business Manager, Ahrefs, and Grid My Business can save time and give actionable insights.
The right tools make it easier
Tools like Google Business Manager, Ahrefs, and Grid My Business can save time and give actionable insights.
The right tools make it easier
Tools like Google Business Manager, Ahrefs, and Grid My Business can save time and give actionable insights.
Why You Should Download This Guide
If you operate in a competitive local market — such as termite inspection, plumbing, real estate, personal training, or storage rental — this guide gives you a clear, actionable roadmap to:
Appear in the local map pack
Improve your visibility across Google Search
Attract more qualified leads from nearby customers
Build long-term trust through reviews and authority
Stay ahead of competitors who neglect local SEO
Ideal for:
Local business owners
Marketing managers
SEO freelancers & consultants
Agencies serving local service providers
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Local SEO Around the Globe
Everything you need to know about Medialister content marketing platform
Local SEO Around the Globe
Everything you need to know about Medialister content marketing platform
Local SEO Around the Globe
Everything you need to know about Medialister content marketing platform
Tailored SEO Solutions for Diverse Industries
From big business to small business, Medialister has got you covered.